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Do you know what people are searching for on YouTube in 2023?
YouTube is the leading destination to stream video content and the second-largest search engine worldwide. With 2 million monthly active users and 30 million daily users, it is consistently growing popular.
Your video uploads on YouTube channels should rank on relevant search terms in your business type and industry to stand out in the crowded marketplace. When you check the trending searches on YouTube, you get insights into social trends, which can help you refine digital marketing strategies and understand the constantly changing needs of viewers. SEO services can always help you with that but you should also be aware of the top YouTube searches and the keyword research tools you can use to reach the right audience.
So, what are the top searches on YouTube? Find below the information depending on different factors.
Top 20 YouTube Searches in India
| S.No. | Keyword | No of Searches |
| 1 | wwe | 7,64,000 |
| 2 | ashish chanchlani | 6,82,000 |
| 3 | punjabi songs | 6,69,000 |
| 4 | dynamo gaming | 6,32,000 |
| 5 | carryminati | 6,26,000 |
| 6 | pewdiepie | 6,18,000 |
| 7 | bb ki vines | 6,16,000 |
| 8 | t series | 5,44,000 |
| 9 | pubg | 5,12,000 |
| 10 | tom and jerry | 4,85,000 |
| 11 | emiway bantai | 4,81,000 |
| 12 | study iq | 4,78,000 |
| 13 | 5 minute crafts | 4,65,000 |
| 14 | amit bhadana | 4,06,000 |
| 15 | stand up comedy | 4,03,000 |
| 16 | mumbiker nikhil | 4,02,000 |
| 17 | bts | 2,70,000 |
| 18 | tik tok | 2,37,000 |
| 19 | free fire | 1,63,000 |
| 20 | baby shark | 95,000 |
Top 100 YouTube Searches in the US
| S. No. | Keyword | No of Searches |
| 1 | pewdiepie | 45,71,398 |
| 2 | ASMR | 40,36,274 |
| 3 | music | 33,47,560 |
| 4 | markiplier | 29,69,267 |
| 5 | old town road | 25,01,430 |
| 6 | Billie Eilish | 23,55,459 |
| 7 | pewdiepie vs t series | 21,79,597 |
| 8 | Fortnite | 20,10,834 |
| 9 | David dobrik | 20,06,263 |
| 10 | jacksepticeye | 19,56,498 |
| 11 | Joe Rogan | 19,22,619 |
| 12 | James Charles | 18,52,057 |
| 13 | baby shark | 18,43,336 |
| 14 | BTS | 16,48,962 |
| 15 | dantdm | 16,48,379 |
| 16 | SNL | 15,69,452 |
| 17 | game grumps | 13,99,182 |
| 18 | CNN | 13,83,248 |
| 19 | WWE | 13,51,784 |
| 20 | lofi | 13,17,905 |
| 21 | Minecraft | 12,94,920 |
| 22 | Shane Dawson | 12,18,344 |
| 23 | fox news | 11,94,207 |
| 24 | msnbc | 11,62,435 |
| 25 | Mr beast | 11,55,660 |
| 26 | fgteev | 11,32,139 |
| 27 | ssundee | 11,30,356 |
| 28 | lofi hip hop | 11,15,248 |
| 29 | t series | 11,06,948 |
| 30 | gacha life | 10,88,275 |
| 31 | Stephen Colbert | 10,71,076 |
| 32 | flamingo | 10,53,715 |
| 33 | Ariana grande | 10,45,804 |
| 34 | nightcore | 99,2960 |
| 35 | songs | 94,5140 |
| 36 | jake paul | 938,932 |
| 37 | lazar beam | 921,944 |
| 38 | tyt | 905,280 |
| 39 | Eminem | 901,503 |
| 40 | Taylor swift | 894,841 |
| 41 | post-Malone | 888,713 |
| 42 | vanossgaming | 888,357 |
| 43 | memes | 871,174 |
| 44 | Jeffree star | 861,302 |
| 45 | trump | 853,570 |
| 46 | study music | 840,359 |
| 47 | cardi b | 833,307 |
| 48 | juice wrld | 809,349 |
| 49 | game of thrones | 807,388 |
| 50 | ESPN | 801,990 |
| 51 | unspeakable | 794,403 |
| 52 | John Oliver | 784,305 |
| 53 | logan paul | 775,211 |
| 54 | NBA young boy | 770,299 |
| 55 | try not to laugh | 766,004 |
| 56 | blackpink | 761,919 |
| 57 | coryxkenshin | 759,131 |
| 58 | avengers endgame | 752,274 |
| 59 | Roblox | 735,723 |
| 60 | Andrew yang | 732,854 |
| 61 | dude perfect | 730,066 |
| 62 | last week tonight | 726,970 |
| 63 | Peppa pig | 725,073 |
| 64 | Mr beast | 715,461 |
| 65 | chad wild clay | 708,328 |
| 66 | donkey | 706,010 |
| 67 | ufc | 699,040 |
| 68 | game theory | 693,334 |
| 69 | NFL | 688,779 |
| 70 | JRE | 687,693 |
| 71 | BuzzFeed unsolved | 682,198 |
| 72 | popularmmos | 679,442 |
| 73 | drake | 679,361 |
| 74 | borderlands 3 | 670,494 |
| 75 | ninja | 670,413 |
| 76 | Colbert | 669,343 |
| 77 | sml | 662,973 |
| 78 | tik tok | 658,256 |
| 79 | itsfunneh | 652,226 |
| 80 | undisputed | 651,707 |
| 81 | ben Shapiro | 650,475 |
| 82 | Seth Meyers | 650,378 |
| 83 | Rachel Maddow | 648,303 |
| 84 | prepared | 641,203 |
| 85 | pokemon sword and shield | 640,846 |
| 86 | Jeffy | 640,603 |
| 87 | Trevor Noah | 640,279 |
| 88 | critical role | 637,750 |
| 89 | Trisha paytas | 636,567 |
| 90 | blippi | 634,897 |
| 91 | gmm | 623,242 |
| 92 | first take | 622,691 |
| 93 | Nintendo | 620,470 |
| 94 | queen | 619,303 |
| 95 | sssniperwolf | 618,963 |
| 96 | Ryans toy review | 611,976 |
| 97 | Tati | 604,341 |
| 98 | funny videos | 601,083 |
| 99 | sis vs bro | 599,916 |
| 100 | Jenna marbles | 598,684 |
According to Ahrefs, the top 100 list comprises singers and musicians topping the charts in 2021 and 2022. With over 1 million searches, Billie Eilish moved upward from 7th to 6th position compared to last year.
Thus, Billie Eilish is undoubtedly one of the most popular artists as they could always promote their YouTube videos and channel well. “Your Power, ”the song released in April 2021, has already got more than 116M views.
So, these are the topmost YouTube searches in the US.
But what about YouTube searches across the globe? Find below the top 100 searches across the world.
Top 100 YouTube Searches Worldwide
| S. No. | Keyword | No of Searches |
| 1 | BTS | 16,723,304 |
| 2 | pewdiepie | 16,495,659 |
| 3 | ASMR | 14,655,088 |
| 4 | Billie Eilish | 13,801,247 |
| 5 | baby shark | 12,110,100 |
| 6 | old town road | 10,456,524 |
| 7 | music | 10,232,134 |
| 8 | badabun | 10,188,997 |
| 9 | blackpink | 9,580,131 |
| 10 | Fortnite | 9,117,342 |
| 11 | Minecraft | 8,540,800 |
| 12 | pewdiepie vs t series | 8,252,156 |
| 13 | peliculas completas en español | 8,223,530 |
| 14 | senorita | 8,203,240 |
| 15 | Ariana grande | 7,599,148 |
| 16 | alan walker | 7,011,862 |
| 17 | tik tok | 6,918,634 |
| 18 | musica | 6,776,562 |
| 19 | WWE | 6,720,364 |
| 20 | Calma | 6,570,493 |
| 21 | bad bunny | 6,462,239 |
| 22 | Eminem | 6,454,801 |
| 23 | queen | 6,443,123 |
| 24 | ed Sheeran | 6,098,093 |
| 25 | Peppa pig | 6,011,992 |
| 26 | despacito | 5,694,159 |
| 27 | la rosa de Guadalupe | 5,653,795 |
| 28 | Taki Taki | 5,437,988 |
| 29 | Enes Batur | 5,424,066 |
| 30 | Michael Jackson | 5,079,319 |
| 31 | songs | 5,040,082 |
| 32 | t series | 4,948,708 |
| 33 | maluma | 4,858,299 |
| 34 | bad guy | 4,806,490 |
| 35 | markiplier | 4,770,407 |
| 36 | Taylor swift | 4,709,317 |
| 37 | Ozuna | 4,665,643 |
| 38 | nightcore | 4,622,362 |
| 39 | Paulo Londra | 4,606,009 |
| 40 | karaoke | 4,542,724 |
| 41 | James Charles | 4,530,707 |
| 42 | youtube | 4,472,373 |
| 43 | imagine dragons | 4,471,413 |
| 44 | dance monkey | 4,468,853 |
| 45 | twice | 4,388,230 |
| 46 | Roblox | 4,383,944 |
| 47 | free fire | 4,368,431 |
| 48 | gacha life | 4,360,138 |
| 49 | post-Malone | 4,268,859 |
| 50 | Justin Bieber | 4,153,259 |
| 51 | Felipe Neto | 4,129,776 |
| 52 | Bruno mars | 4,125,165 |
| 53 | 7 rings | 4,071,507 |
| 54 | china | 4,007,730 |
| 55 | Doraemon | 3,919,814 |
| 56 | anuel | 3,895,705 |
| 57 | kill this love | 3,841,537 |
| 58 | jacksepticeye | 3,777,353 |
| 59 | maroon 5 | 3,771,017 |
| 60 | Joe Rogan | 3,763,617 |
| 61 | game of thrones | 3,762,771 |
| 62 | marshmello | 3,739,179 |
| 63 | Linkin park | 3,735,715 |
| 64 | David dobrik | 3,707,115 |
| 65 | bohemian rhapsody | 3,702,925 |
| 66 | squeeze | 3,639,897 |
| 67 | lady gaga | 3,636,055 |
| 68 | aaj tak live | 3,576,911 |
| 69 | 5-minute crafts | 3,542,329 |
| 70 | cardi b | 3,541,762 |
| 71 | geo news live | 3,529,420 |
| 72 | музыка | 3,510,408 |
| 73 | Selena Gomez | 3,452,110 |
| 74 | Coldplay | 3,438,660 |
| 75 | dantdm | 3,432,755 |
| 76 | lofi | 3,423,363 |
| 77 | anuel aa | 3,421,588 |
| 78 | Rihanna | 3,399,253 |
| 79 | drake | 3,391,085 |
| 80 | dross | 3,388,714 |
| 81 | Los polinesios | 3,378,828 |
| 82 | rap | 3,372,895 |
| 83 | Shawn Mendes | 3,303,856 |
| 84 | cocomelon | 3,286,720 |
| 85 | sia | 3,286,486 |
| 86 | song | 3,216,548 |
| 87 | slime | 3,215,921 |
| 88 | dua lipa | 3,215,514 |
| 89 | con Calma | 3,209,614 |
| 90 | funny videos | 3,185,759 |
| 91 | mikecrack | 3,183,225 |
| 92 | vegetta777 | 3,150,688 |
| 93 | pubg | 3,052,130 |
| 94 | avengers endgame | 3,043,992 |
| 95 | movies | 3,041,954 |
| 96 | soolking | 3,039,784 |
| 97 | believer | 3,008,394 |
| 98 | GTA 5 | 3,000,893 |
| 99 | Romeo Santos | 2,995,028 |
| 100 | Katy perry |